We love our clients for the passion they put into their product. We spend a lot of time getting to know their craft and the particular elements of eccentricity that make their product different from everything else in the marketplace. And ultimately, we have an incredibly informed appreciation when tasting the fruits of their labor (especially those that are served in a pint glass).
So when our clients win accolades, we are beyond proud.
Needless to say, the pride flowed like wine (actually, like beer) when The Harlot from Societe Brewing Company was recently named "Beer of the Year" by the Brewing Network, it meant a lot to us. We've loved that beer since day-one for its complex flavor and session-ability (yes, that's word). But it is the stubborn Blue Ocean direction while the rest of the industry seems enamored with the Belgian IPA that really makes The Harlot special.
It took big-time vision by Douglas and Travis of Societe to lean on The Harlot as a lynchpin within their product-line, essentially betting on a new style of beer.
MARKETING LESSON: A "brand" is not built on marketing fluff. In order to follow the strategy of building a "brand", you've gotta bake it into the business itself. (huge thanks to Austin McGhie for enlightening us, and Higgy for tipping us off)
Photo compliments of our bud Antonio from Life & Food