We were lucky enough to win 2 Gold Addy's at the American Advertising Awards this Spring. But the real story is this – we are incredibly lucky to work with people who are creating radness in beer, wine and other edible and inedible pursuits. It is their vision and dedication that inspires us! These awards are really a testament to their passion.
The first award was for the tap handles we designed for Societe Brewing Company that feature unique silhouettes cut out of solid metal and aged to look as if they'd been sitting in a factory for a century.
Our studio-mates mi-workshop helped with early R&D, while Terry at MakeFab did an incredible job putting all the materials together for us at the shop. We also had major help from Jaime Fritsch, who shot the photos that led to the silhouettes cut into these tap handles.
The second award went to the Le Metro Wine 'Zine, a mini-magazine that is delivered across the nation to wine novices and snobs alike (along with 6 bottles of hand-selected vino of course!).
The illustrations for the 'zine were drawn by Wes Bruce, an old buddy of ours from when we had time to produce art exhibitions on a regular basis. The 'zine is written by Aaron Epstein, who curates the monthly selection of wine that comes in the package. His vision for this project was grandiose, and it's been well received by the wine community.
Looking forward to sharing some unpublished work that was sparked by the vision of some other clients and collaborators in the near future. Somehow we keep meeting these people!