Mother Sponge is a brand development and design studio based in San Diego. We specialize in helping food & beverage businesses find their voice, connect with their patrons, and build their brand's reputation. We believe a successful brand is built through an authentic story, brought to life by working with our diverse network of collaborators -- from designers and illustrators to artists and craftsmen. Mother Sponge has emerged as a leader in Southern California's craft beer and spirits industry, having consulted for multiple startups, as well as the San Diego Brewers Guild, the largest guild in the nation. 

Photo by Jaime Fritsch

Photo by Jaime Fritsch

Mother Sponge provides a full range of brand development, graphic design, interior design, and strategic marketing services including:

  • STRATEGY
  • IDENTITY
  • PRINTED MATTER
  • WEBSITE DESIGN
  • PACKAGING
  • ENVIRONMENTAL GRAPHICS / SIGNAGE
  • INTERIORS
  • ART SELECTION
  • EVENTS
  • PRODUCT

Strategy First.

Every brand has a story and a reputation. We start each new client relationship with a strategy seminar that allows us to isolate and distill the meat & potatoes that differentiate their brand from the competition. Strategy gives us a clear foundation and direction, allowing us to help our clients build their reputation and develop their brand with greater effectiveness.


Bios

SEAN KELLEY

As the founding and managing partner of Mother Sponge, Sean conceived the studio intent in 2009 as his design services began to expand within a community of prominent food and beverage industry leaders.

After cutting his teeth as a graphic designer at Art.com -- and achieving foodie status while living in Berkeley -- he relocated to San Diego with his wife Stacy, where they founded Set & Drift as an outlet to collaborate with an international group of multidisciplinary artists, designers, and organizations, producing events throughout the Southern California region. Mother Sponge was launched soon thereafter.

Sean's passion for food is rivaled only by his drive to collaborate and create meaningful work alongside visionary food and hospitality leaders and the many creative collaborators of the Mother Sponge family.

Sean's recent projects include full scale branding services for San Diego Brewers Guild and San Diego Beer Week; San Diego's award-winning Societe Brewing Company; and several soon-to-be launched craft beer and spirits brands.

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STACY KELLEY

Stacy brings a background in interior design to Mother Sponge, having worked in the design and architecture industry for 12 years at firms throughout Southern California and San Francisco. After studying marketing and art + architectural history in Vienna, Austria and Seattle, she relocated to the San Francisco Bay Area, where she worked for acclaimed interior design studio NICOLEHOLLIS.

In 2006, she moved with her husband Sean to San Diego, where they founded Set & Drift to initiate interdisciplinary events and exhibitions with a network of international artists and designers.

Her experiences within this art and design community have shaped the creative direction she applies to Mother Sponge today, extending the brands of hospitality and commercial clients into the physical environment through interior design and art selection.

Recent projects include art selection for a new downtown San Diego residential building and design services for the recently opened Unsung Brewing tasting room in Orange County. 

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But why "Mother Sponge"?    

You're not the first to ask. Here's why.